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Challenge
- Develop an Internet site that promotes The Official Big Game,
a multi-state lottery with payouts of over $200 million
- Provide a method for The Official Big Game to present current
winning numbers in near real-time
- Inform visitors in detail about how and where The Official Big
Game is played
- Encourage news media coverage of The Official Big Game
Solution
- Provided users with exhaustive content about The Official Big
Game, including: current and past winning numbers, stories from
recent winners and detailed information about how and where The
Official Big Game is played.
- Created an online newsletter function that allows The Official
Big Game to send newsletters via email to subscribers
- Created a secured extranet targeted directly toward the news
media to encourage coverage of The Official Big Game. The extranet
included television and print logos, promotional materials and
contact information.
- Created a web-based administrative function that allows updated
winning numbers to be posted to the web site in real time.
- Provided web site hosting services.
Result
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