- Analyze and document target audiences for the site.
- Design and Develop an easy-to-use, customer-focused information
architecture for the navigation and layout of the site.
- Redesign the user interface and site flow of the previous ITT
NightVision web site.
- Researched and documented four core audiences that the NightVision
site appeals to
- Created intuitive and customer focused navigation scheme to
allow users to find products based on their use
- Provided 3-click access to
e-commerce functionality, replacing 8-click pattern from earlier
- Developed system of feature icons to aid in customer understanding
of individual product features
- Developed system of pairing accessory items with core models
to enhance cross-selling opportunities on the site
- Developed compelling graphical user interface which complied
with corporate guidelines
- Redesigned web site performed over 250% faster in terms of download
- Quick turnaround of project deliverables - 30 day turnaround