Challenge

• Analyze and document target audiences for the site.
• Design and Develop an easy-to-use, customer-focused information architecture for the navigation and layout of the site.
• Redesign the user interface and site flow of the previous ITT NightVision web site.
  

Solution

• Researched and documented four core audiences that the NightVision site appeals to
• Created intuitive and customer focused navigation scheme to allow users to find products based on their use
• Provided 3-click access to
  e-commerce functionality, replacing 8-click pattern from earlier site
• Developed system of feature icons to aid in customer understanding of individual product features
• Developed system of pairing accessory items with core models to enhance cross-selling opportunities on the site
• Developed compelling graphical user interface which complied with corporate guidelines
  

Result

• Redesigned web site performed over 250% faster in terms of download time
• Quick turnaround of project deliverables - 30 day turnaround