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Montague Cigars Web Site
Case Studies
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Tridium v.1.0
Tridium v.2.0


  • Introduce a new premium cigar brand to the public at large
  • Provide compelling content to position Montague Cigars as “The Consistently Perfect Cigar”.
  • Provide users with a way to locate Montague Cigar tobacconist locations and contact information
  • Promote the development of an online community of Montague users
  • Capture contact information for people interested in Montague Cigars


  • Developed a graphically-rich user interface and content-packed web site to introduce the Montague brand
  • Created online community section, which includes a cigar trivia game, tips and tricks for smoking cigars and a cigar terms glossary
  • Provided a pop-up tour to quickly acquaint users to both the Montague brand as well as the web site
  • Provided database-driven tobacconist search function which links into MapQuest to provide door-to-door driving directions
  • Included detailed specifications for the entire Montague Cigar line, recent magazine reviews and online access to the Crest newsletter


  • Exceeding expectations: Over 10,000 unique visitors within the first month’s launch
  • Contacts database adding an average of over 200 qualified users a week


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