Challenge

• Introduce a new premium cigar brand to the public at large
• Provide compelling content to position Montague Cigars as “The Consistently Perfect Cigar”.
• Provide users with a way to locate Montague Cigar tobacconist locations and contact information
• Promote the development of an online community of Montague users
• Capture contact information for people interested in Montague Cigars
  

Solution

• Developed a graphically-rich user interface and content-packed web site to introduce the Montague brand
• Created online community section, which includes a cigar trivia game, tips and tricks for smoking cigars and a cigar terms glossary
• Provided a pop-up tour to quickly acquaint users to both the Montague brand as well as the web site
• Provided database-driven tobacconist search function which links into MapQuest to provide door-to-door driving directions
• Included detailed specifications for the entire Montague Cigar line, recent magazine reviews and online access to the Crest newsletter
  

Result

• Exceeding expectations: Over 10,000 unique visitors within the first month’s launch
• Contacts database adding an average of over 200 qualified users a week